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Hiring a book designer sounds straightforward, until you've wasted money on someone who delivered something you never asked for. It happens more than authors admit.
Before you sign anything or send a deposit, know what to watch out for. No portfolio? Walk away. Vague pricing with hidden revision limits? That's a problem waiting to happen. Designers who ignore your brief and push their own style? Your book ends up looking like theirs, not yours.
When searching for UK book cover designers, the market is full of options, but not all of them understand publishing standards, genre expectations, or what actually sells on Amazon and in bookstores. A good designer asks questions. A bad one skips straight to Canva templates.