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A lot of sellers enter Amazon thinking they need to create a product, but Amazon Wholesale works differently. Instead of building something new, you tap into products that are already selling. You source them in bulk from distributors and list them on Amazon. This approach removes a major layer of complexity. It allows faster entry into the marketplace. Sellers can focus on pricing, demand, and positioning. Over time, this model becomes easier to manage. It turns Amazon into a system rather than a guesswork game.