I think ebook ghostwriting has become much more common than people realize, especially for professionals who already have valuable knowledge but struggle with organizing it into a readable format. In many cases, the real expertise still comes from the author, while the ghostwriter helps shape the content into something clear and engaging for readers.
Personally, I don’t think using a ghostwriting agency automatically makes a book less authentic. It really depends on how involved the original author is during the process. If the ideas, experiences, and voice are genuinely theirs, then the ghostwriter is more like a collaborative writing partner than someone replacing the author entirely.
I’ve also noticed that a lot of business owners use ebooks as educational tools or lead magnets, so working with experienced writers helps them publish faster without sacrificing structure or readability. The key factor is transparency and maintaining the author’s original perspective throughout the project.