B2B SEO strategies are killing my e-com store. I need a pivot.
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Hello everyone! My current agency works primarily with SaaS clients and I am starting to see that their methods are not translating well to retail success. They have also been producing long-form blog articles about top-funnel informational topics but my conversion rates continue to decline drastically. They have also been producing long-form blog articles about top-funnel informational topics but my conversion rates continue to decline drastically.
Because of the way consumers buy things—quickly, impulsively, emotionally—I don’t need white papers; I need high intent product page optimization, collection page authority, and schema markup that will actually get mobile eyes on the product pages. So it is clear to me that I need a specialized search engine optimization agency for b2c that understands how retail works in quick turnarounds.
We’re searching for buyers we believe are ready—today—to use their credit card, not buyers who are doing research in preparation for a board meeting. Has anybody had the opportunity to change from a generalist agency to a consumer driven search agency? If so, how did your keyword mapping change and how long did it take till you began seeing improvements in your organic revenue? Let me know your thoughts!